Nezasa appoints new chief customer officer

Alex Farmer joins Swiss technology developer

Trip planning booking technology specialist Nezasa has appointed Alex Farmer as its new chief customer officer.

He and his team will be responsible for the Customer Organisation at the Swiss technology developer.

Most recently, he was vice-president of customer success at Cognite, an Oslo-based DataOps company.

Before this, he was vice-president of European sales and customer success at Incopro, a brand protection technology company.

He was also recently named a 2021 Top 25 Customer Success Influencer by SuccessCOACHING and founded the world’s first customer success awards programme: Customer Success Excellence.

Farmer said: “The industry’s recovery from the Covid-19 pandemic represents a compelling opportunity for travel companies and tour operators to rethink how they serve their customers.

“As consumer expectations continue to rise, the ability to personalise travel to each traveller’s unique needs and desires, supported by Nezasa’s platform, will help our customers capture a greater share of wallet, increase returning customer rate, and improve their traveller’s experience.

“When Nezasa was founded in 2012, their goal was to develop software that makes travel experiences more attractive, flexible and convenient. As Nezasa’s CCO, my role will be to ensure our customers achieve that objective.”

Manuel Hilty, Nezasa chief executive, added: “Alex is one of the leading figures in the global Customer Success discipline for B2B SaaS [software as a service] companies.

“I have a lot of confidence that he will excel in his role and bring our customer service to a new level, as well as help transform Nezasa into one of the most customer-centric technology and platform providers in the travel industry.”

In July, Nezasa appointed Meredith Thomas as its new UK and Ireland sales director.