Awaze appoints Carlie Wittred as Brand Growth Director

She joins from Gousto

One of Europe’s largest holiday rentals providers, Awaze, has welcomed a brand growth director to the team.

In her new role, Carlie Wittred will be responsible for driving the transformation of Awaze’s much-loved brands across Europe, strengthening the Group’s market presence and supporting its next phase of growth. 

Wittred will be charged with bringing together PR & Comms, partnerships, social, influencer marketing and creative to enhance how Awaze’s brands – including Hoseasons, Cottages.com and Novasol – connect with guests and owners across key European markets.

Awaze’s newest recruit joins from recipe box Gousto, where she was head of brand and communications. 

During her eight years with the business, she played a central role in building brand awareness and driving commercial growth. 

Prior to this, Carlie spent five years at global agencies Hill+Knowlton and FleishmanHillard, leading high-impact communication campaigns for global consumer brands.

Carlie’s appointment follows a period of strong performance for Awaze, with record guest numbers in August. 

Awaze continues to build on this momentum, with occupancy up 4% in Q3 and customer satisfaction scores rising, underpinned by ongoing investment in technology, service and marketing.

The Group also saw record performance during Black Friday with bookings up 14% year-on-year.

Richard Banks, group marketing director at Awaze, said:“Carlie’s experience in transforming and growing consumer brands makes her an ideal fit for our team. 

“As demand for personalised and flexible holiday experiences continues to grow, I have no doubt that Carlie’s expertise will help sharpen our market positioning and deepen engagement with guests and owners.”

Carlie Wittred, brand growth director, added: “I’m incredibly excited to be joining Awaze at such a pivotal time for the group and the European holiday rentals market. 

“I’m looking forward to bringing fresh energy, clarity and commercial focus to the next stage of Awaze’s journey – helping our brands connect even more meaningfully with guests and owners, and driving real value for the business.”