“TikTok lands itself perfectly as a platform for HolidayPirates brand personality. Where some brands have had to pivot their brand positioning to fit this new platform, it plays to our strengths.”
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HolidayPirates embarks on new TikTok marketing campaign
HolidayPirates is rolling out its first sponsored campaign on TikTok in order to reach new audiences through the immensely popular video app.
The move is indicative of the growing level of industry confidence in the relatively new platform and HolidayPirates is hoping to use TikTok to reach a large and diverse new audience.
To help launch the campaign, HolidayPirates is offering its TikTok followers the chance to win a £1,000 TUI voucher via an exciting competition.
To be in with a chance of winning, users simply need to duet or stitch the brands launch video, sharing the top holiday destinations that they will never get tired of.
The launch of this campaign will also see HolidayPirates collaborate with selected authoritative influencers, Tunde Ogunsina, Rachel Gibbons, Molly Thompson and Bailey Turvey, who will share their own ‘duets’, tapping into their already established follower base, encouraging their followers to do the same.
“When launching HolidayPirates TikTok channel, our aim was to maintain our authentic tone of voice which our followers can resonate with and it was vital that we teamed up with influencers who were a natural extension of that,” explains Sean Rooney, Influencer marketing manager at HolidayPirates.
“TikTok lands itself perfectly as a platform for HolidayPirates brand personality. Where some brands have had to pivot their brand positioning to fit this new platform, it plays to our strengths.”
HolidayPirates’ UK market will be the first to conduct a campaign on TikTok and it will run for one month with the objective of diversifying their following and building on the momentum that HolidayPirates has already achieved through the app.
“TikTok is proving to be instrumental to our growth,” adds Agata Bilska, social media strategist and digital marketing manager.
“In the past, it was something of an unknown entity but it's been a huge catalyst for change. The short form video format has been tremendously successful and we’re confident that this campaign will drive us to new audiences and fuel further growth.”
