Manchester airport owner launches CAVU to 'revolutionise' the air travel experience

The ecommerce and intelligent passenger services division is a merger of firm's US and digital divisions MAGO and MAG USA

Manchester Airports Group (MAG) has launched a new division to support clients globally to improve customer experience and drive non-air incremental revenue. 

CAVU was formed through the merger of its US and digital divisions MAGO and MAG USA.

It offers a proprietary ecommerce platform, intelligent performance commercial services, distribution capabilities and physical passenger experiences through Escape Lounges. 

MAG said CAVU benefits from the firm’s 80 years of heritage in aviation and understanding of airport passengers. 

Global clients and partners include Brisbane Airport, George Bush Intercontinental Airport, Salt Lake City International Airport and budget carrier Ryanair.

The ecommerce platform allows passengers to pre-book car parking and other airport products such as lounges and fast track security. 

Intelligent performance commercial services offers revenue management and digital marketing capabilities.

Distribution solution offers passengers a global choice of airport parking and related services in 23 countries, 302 airports, 1,191 suppliers and 2,631 individual parking products. 

And Escape Lounges are already located in 15 airports internationally. 

The company’s new name is taken from the aviation and meteorology term ‘Ceiling and Visibility Unlimited,’ which describes the perfect flying condition, where the ceiling is more than 10,000ft and the visibility is more than ten miles. 

Martin Jones, chief executive of CAVU, said: “We are so excited to have launched CAVU today as we strive to become the number one airport product and services company in the world. 

“Backed by 80 years of aviation heritage with parent company MAG we understand the airport passenger like no other. 

“Our aviation history and long-standing knowledge of the industry means we’re able to deliver more products, scale customer reach for our partners and improve the travel experience for passengers. 

“The new business has been created with a clear mission of unlocking value from the end-to-end passenger journey, increasing non-aeronautical revenue for our clients and partners, and delivering products that improve the travel experience for passengers.”

Along with the new name, the launch of CAVU includes a new logo and website. CAVU’s direct-to-consumer global distribution brands Looking4, ParkSleepFly, AirportParkingReservations and SkyParkSecure will operate as normal.