LuxGroup launches luxtraveldmc.asia and strengthens its B2B pivot

The professional working tool will be launched at ITB Berlin 2026

Vietnam’s LuxGroup will launch luxtraveldmc.asia at ITB Berlin 2026. This B2B platform dedicated to travel partners formalises a clear separation between its trade and retail activities and comes with a global sales expansion.

LuxGroup, an Asian luxury travel group, will unveil luxtraveldmc.asia at ITB Berlin 2026. Designed as a professional working tool rather than a consumer-facing marketing site, the platform targets travel advisors, tour operators and wholesalers exclusively. The group is thus signalling a strategic shift towards B2B, separating its trade operations from its retail channels.

Luxtraveldmc.asia aims to provide a secure tool for professionals. Once verified, partners gain access to curated portfolios of luxury hotels, boutique resorts, cruises, yachts and bespoke experiences, along with media‑ready content, image libraries, trade training resources, market updates and selected pricing visibility. The platform is available in five languages (English, French, German, Spanish and Italian) and covers Vietnam, Laos, Cambodia, Myanmar, Thailand and emerging Asian markets. The whole system is designed to help partners build itineraries faster and with greater confidence.

LuxGroup also emphasises long‑term support for partners and awareness‑raising around sustainability. The platform therefore integrates Green Education Tours and programmes enabling professionals to experience responsible tourism products first‑hand. Advisors who complete these pathways may qualify as certified Luxury Asia Travel Specialists.

The chosen setting for this launch — ITB Berlin, a major European tourism trade show — also serves as a springboard for global commercial expansion. The group hopes to win over B2B counterparts in growth regions including the Middle East, Eastern Europe and Portuguese‑speaking markets. The platform already connects teams across several continents to facilitate direct engagement with the distribution. LuxGroup is also highlighting premium Saigon River cruising with Amiral Cruises for Presidents®, as part of its Vietnam Waterways® strategy and the upscaling of the river‑cruise segment in the south of the country.