Like Magic appoints HR Group’s tech chief

Like Magic appoints HR Group’s tech chief

Strategic hire first of more new partnerships to come

Like Magic has appointed HR Group’s former tech chief to senior product owner as the employee and guest experience platform prepares to complete on a raft of new partnerships this summer.

Adrian Schmidt, previously vice president of digital development and strategy at HR Group – the fastest-growing hotel group in Europe – is considered one of the leading hospitality tech experts in the DACH region.

In his new role, Schmidt will leverage his strong business and technical expertise to further develop the platform from both a strategic and an operational perspective, in addition to exploring and implementing new business opportunities.

“Like Magic offers a unique, innovative and holistic approach to solving some of the most persistent challenges in the hospitality industry,” Schmidt said.

“To join at such a pivotal time for the company is hugely exciting. Having worked extensively on a huge range of digital transformation projects across the industry, I understand the impact that intuitively developed technologies can have on both guest experiences and operational workflows.

Like Magic chief executive Markus Feller, added: “Adrian’s deep understanding of technology and digital transformation in the hospitality industry means Like Magic is now primed for rapid growth.

“He has consistently demonstrated his ability to drive impactful digital initiatives that enhance both guest experiences and operational efficiencies – aligning perfectly with Like Magic’s mission to revolutionise the hospitality sector.

“I, therefore, have no doubt that his leadership and vision will be instrumental to Like Magic’s ongoing success, as we continue to push the boundaries of what technology can achieve in hospitality.”

Schmidt’s appointment comes after Like Magic won the Innovative Use of Technology Award at the prestigious Serviced Apartment Awards last month.

The platform is also set to finalise several new partnerships in the coming months, driven by growing demand for cutting-edge, automotive technology in the hospitality sector.