Customers of the mobile network operator and Virgin Media will be given access to special discount codes for flights, hotels and holidays
Lastminute.com is named as O2 Priority official travel provider
Lastminute.com has been named the official UK travel partner of mobile phone network O2’s reward programme Priority.
The tie-up will see Priority members offered access to special discount codes from the European OTA on a dedicated partnership page on its website.
Lastminute.com said O2 chose to work with it because of the breadth of product and technology solutions that allows customer to dynamically package their own holidays.
Priority is available to O2 users as well as Virgin Media customers. Discount codes offer £50 off hotels when spending £500, £75 off flight plus hotel when spending £750 and £100 off flight and hotel when spending £1,000.
New lastminute.com chief executive Luca Concone said partnering with Priority from O2, was the “perfect way to start 2023”.
“I came on board to launch what I’m calling “lastminute.com 2.0”, a new stronger and leaner iteration of this famous brand.
“Our commitment to our customers goes hand in hand with our commitment to our partners. Giving holidaymakers great experiences and great deals is at the heart of everything we do, and this partnership with Priority from O2 showcases that ethos.
“The world is moving more mobile-first every day, and this is the sort of travel-tech partnership that will give thousands of phone users access to exclusive deals at their fingertips.”
Head of priority partnerships at Priority from O2, Courtney Caddick, said: “Through our brand-new partnership with lastminute.com we’re giving our customers exclusive money-saving holiday packages with Priority from O2.
“As we remain the only major UK mobile network to offer inclusive EU roaming, our customers can book that much-deserved holiday for less and without worrying about roaming charges.”
Lucio Marazzi, head of partnerships at lastminute.com, added: “At lastminute.com we’ve had a long history of creating successful partnerships both inside and outside of the travel industry so it’s been brilliant working alongside Priority from 02, the UK’s largest Telco rewards platform, to create our first non-travel white label in the UK.
“Wanting to give our customers an incredible mobile-first experience to make memories is something both brands share.”