Ixigo unveils mobile app built around conversational AI agents

Ixigo, the India-based online travel agency, is launching a new version of its mobile app that has been rebuilt entirely around its TARA assistant. The app centres on conversational interaction via voice or text. TARA handles natural-language queries for hotel searches and itinerary planning. The release also introduces Trip Mode, a space that pulls together boarding passes, gate and terminal details, baggage information and travel alerts, plus suggestions on the best time to leave for the airport based on live traffic.

Behind the conversational interface, Ixigo is introducing “Agentic Travel Flows”, automated sequences able to take on certain follow-up tasks. The app can send boarding passes via WhatsApp, automatically update passes in Apple Wallet and Google Wallet when a flight changes, and monitor delays and cancellations. The agents can also contact hotels ahead of arrival to check room availability before check-in. Several of these functions are only activated with explicit permission, on an opt-in basis, keeping the user in control of automation and data use.

“Over the past two decades, Ixigo has focused on developing products that reduce anxiety and give travellers peace of mind,” said Rajnish Kumar, group co-CEO, and Aloke Bajpai, Ixigo’s group CEO. “With the new, AI-first version of our app, we are reimagining travel as a conversational, intuitive and deeply personalised experience, powered by artificial intelligence.”

With this launch, Ixigo is pursuing a strategy to turn the travel app into a continuous orchestration layer rather than a simple search or booking tool. Personalisation draws on a user’s history, preferences and booking behaviour to surface more contextual recommendations. By linking real-time data with low-friction automation, the company aims to make the experience smoother and truly mobile-first.

That trajectory had already begun with OpenAI on autonomous agents and AI-assisted workflows. The previous month, the company had, as PhocusWire notes, launched ChatGPT apps across Ixigo, AbhiBus and ConfirmTkt.