Spanish hotel tech booking provider Roiback names new managing director

Cristina Perea replaces current boss Rebeca González who will leave the business at the end of the year following a handover

by Aidan Poole

Hotel direct sales technology provider Roiback has named Cristina Perea as its new managing director.

She comes to the Spain-based firm with eight years of experience as general manager at Telefonica Consumer Finance and over 20 years of management experience total.

Perea has pushed for innovative business, digitalisation, stronger customer experience, and use of rich data over her career, bringing knowledge of successful joint ventures and strategic alliances to Roiback.

Perea will replace current managing director Rebeca González, who will leave the business at the end of the year after working with Perea to ensure a smooth transition.

González said: “It has been a pleasure to work with Roiback’s team, together we have achieved record-breaking results over recent years and have been recognized by many prestigious industry awards

 “I’m pleased to welcome Cristina Perea with great joy. The whole Roiback’s team is excited about what lies ahead.”

Perea said: “I am looking forward to this new challenge. I am very excited to work with a team of industry leaders at Roiback to further build on the strength of our business.

“Roiback has shown unparalleled resilience in recent years, and I believe we have tremendous opportunities ahead of us.”

Roiback promotes direct online hotel sales, web solutions, and marketing management for over 2,000 independent hotels and chains worldwide.