Expedia Group moves to meet demand for integrated travel

77% ready to book bundles

Expedia Group has published global research on full‑trip planning. Conducted by The Harris Poll in February 2026, the survey questioned 2,500 decision‑making travellers across 10 markets, including the US, UK, France, Germany, India, China, Japan, Australia, Mexico and Brazil. The findings point to strong appetite for centralised bookings: 77% are prepared to reserve multiple parts of the same trip on a single platform, and 76% would return to add further components. The sentiment is even stronger among younger travellers, with 83% of Gen Z open to booking on one platform. Against that backdrop, the group argues, the expansion of Rapid API — its B2B ecosystem designed to let partners aggregate cars, flights, activities and trip protection through a single interface — is increasingly pertinent.

Rapid Car API offers bookings with more than 110 rental brands across 190 countries and 45,000 pickup locations. Rapid Flight API provides a single connection to more than 400 airlines to search, compare and book. Rapid Activities API surfaces personalised suggestions and bookable experiences worldwide. The group also integrates protection options, including Cancel For Any Reason (CFAR) for hotels and dedicated car‑rental cover, adding flexibility without friction.

The company says demand for a single service is underpinned by price considerations and ease of use. Some 81% would be inclined to book in bundles if additional savings are offered, while 95% say any discount strongly influences the decision. Expedia Group also contends that travellers want to manage a trip over time rather than stack isolated purchases. For partners, the ability to become the assembly point for a complete itinerary is framed as a lever for differentiation and loyalty.

Becoming true full‑trip hubs

The study also links the trend to a push for more immersive experiences: 55% say this matters more than it did five years ago. Local activities play a central role (92%, rising to 95% among younger travellers), as does car hire (69%), which makes it easier to explore at one’s own pace. These expectations naturally strengthen interest in offers that combine transport, accommodation, activities and add‑on services. The challenge now is to propose contextualised journeys that meet this need.

“Travelers want more than isolated bookings—they want the flexibility to build and manage a full trip over time,” said Stephen Cheng, vice-president, Expedia Group B2B. “With evolving expectations, partners have a major opportunity to serve that demand by becoming true full‑trip hubs, powered by technology that supports end‑to‑end planning at scale. This approach drives higher growth, differentiation, and long‑term loyalty.”

Looking to the year ahead, 90% plan to book activities or experiences, 88% plan to book flights and 75% intend to hire a car. As trips become more complex and costly, flexibility becomes decisive: 67% say they are likely to add protection when it is presented simply during booking.