Cendyn names new head of India as hospitality tech firm continues to grow in APAC

Subhobroto Biswas previously founded ROYB, a start-up for corporate online reputation, and held strategic leadership roles for Open Solutions, Fiserv, and ADP

Hospitality tech specialist Cendyn, has appointed of Subhobroto Biswas as managing director and general manager for the business in India.

The firm described Biswas as a “results-driven, strategic leader responsible for successfully leading, accelerating, and expanding Cendyn’s footprint in India”. 

He joins Cendyn with a background in start-ups and “proven success across private equity-owned businesses and Fortune 500 companies,” said Cendyn. 

Before Cendyn, Biswas founded ROYB, a start-up for corporate online reputation, and held strategic leadership roles for Open Solutions, Fiserv, and ADP. 

Tim Sullivan, chief executive and president of Cendyn, said: “As Cendyn continues to expand our international presence, especially in a competitive market like India, we knew we needed the right leader to help oversee new business, build successful teams, and embody Cendyn’s core values of accountability, collaboration, humanity, innovation, and excellence. 

“Subho’s impressive track record and insightful nature will be an incredible asset as we continue to grow in India and the broader APAC region.”  

“I am excited to join Team Cendyn in India and build on the incredible talent already in place,” added Biswas. “Cendyn has ambitious plans for expansion in Asia which will further support Cendyn customers in India, the Middle East, and Asia-Pacific regions.”