API agreement between Hilton and Amadeus aims to enhance distribution

The global hospitality brand will work with the GDS to improve connectivity and sales opportunities

by Aidan Poole

Amadeus has completed an agreement to power Hilton’s API to enhance connectivity and sales opportunities for the global hotel brand.

Integration with the Amadeus global distribution system means Hilton can handle high customer volume and distribute inventory and rates through multiple channels to reach the most buyers possible.

The tie-up will see both companies benefit from a faster channel connection in areas including credit card information, cancellation polices and meal plan deals.

The integration with Amadeus means Hilton can scale up operations and release new features quicker than before, unencumbered by multiple indirect APIs.

Hilton’s guests will receive and improved experience and booking process, using a direct API that benefits travel agents and their customers with information about travellers’ stays and cancellation policies.

Oral Muir, vice president of partnership development and global distribution at Hilton, said: “At Hilton, we are always evolving to create a more frictionless travel experience and to meet and exceed the needs of our current and future customers.

“By partnering with Amadeus, we’re bringing a first-of-its kind technology solution to the hospitality industry and making important strides in our effort to employ the latest, award-winning innovations and standards to improve performance of our hotels and elevate service to our customers.”

Katja Bohnet, vice president of hospitality distribution at Amadeus, said: “We’re proud to partner with Hilton on this new API integration with the Amadeus GDS.

“This is a major milestone for both our industry and Hilton, as the new API looks to overcome the historical challenges of limited reach and connectivity.

“We are adopting a ‘one API, any channel,’ approach to hotel distribution through the GDS, to ensure that the quality of content available for distributors is the most reliable and advanced it has ever been.”