Accenture and Google Cloud partner with Air France-KLM

Generative AI factory set to revolutionise operations

Accenture and Google Cloud are working closely with Air France-KLM to establish a cutting-edge generative AI (gen AI) factory.

This cloud-based framework provides the technological infrastructure and strategic foundation to scale gen AI across the group, accelerating the identification of high-value use cases and enabling more efficient delivery.

It allows Air France-KLM to develop, test, and manage a tailored catalogue of pre-evaluated gen AI, agentic, and machine learning models, specifically targeting business areas with the highest potential for transformational impact and measurable returns.

Earlier this year, Accenture worked with Air France-KLM to modernise its digital core by migrating existing applications to the cloud, enabling faster, more effective adoption of gen AI solutions.

The airline has since deployed a private gen AI assistant and developed retrieval-augmented generation use cases that blend language generation with internal document search, improving response quality for tasks like diagnosing and repairing aircraft damage. This work is now scaling across the organisation.

Together with Accenture, the company built a Gen AI projects factory hosted on Google Cloud, that supports agentic AI capabilities.

Leveraging this technological infrastructure, the gen AI factory empowers Air France-KLM to identify high-impact AI use cases, execute them at scale using shared tools and methods, and bring together the right expertise to design, test and operationalise applications across operations.

By streamlining the transition from experimentation to enterprise readiness, Air France-KLM can accelerate development cycles by over 35%. The airline group has already seen tangible results across critical business areas, such as ground operations, engineering & maintenance, and customer service.

To drive ongoing innovation, Air France-KLM and Accenture established a structured process that helps employees turn real-world challenges into practical generative AI solutions. It starts with identifying a problem, then moves quickly through design, prototyping, testing, and finally scaling successful ideas across the business.

A standout example was the co-hosted GenAI Days, where teams learned to use the gen AI factory tools through real use cases, resulting in concrete ideas to cut costs and grow revenue.

“This collaboration demonstrates how investing in a robust cloud-powered digital core strengthens organisational resilience and agility. By simplifying complex processes, it positions Air France-KLM to drive competitiveness in an environment of rapid digital acceleration,” said Sabine BechelaniF, managing director for Travel and client account lead at Accenture.

“By leveraging gen AI, we are not only simplifying the journey for customers but also unlocking significant business value. It’s a powerful example of how technology can drive both operational excellence and strategic differentiation.”

“Leveraging (gen) AI is more than technical innovation - it drives a fundamental business transformation,” declared Julie Pozzi, head of data & AI at Air France-KLM.

“This collaboration will empower us to anticipate and respond to the evolving travel landscape, delivering a truly personalised and transformative experience for every passenger and every operation.”