Hospitality industry distribution technology specialist SiteMinder has made a key move into the growing Chinese market by agreeing an integration partnership with Ctrip.
The deal with the leading Chinese travel agent will give the 14,000 properties using SiteMinder’s Room Distribution Exchange (RDX) platform access to the Chinese market.
Siteminder claimed the deal means they will be among the first in the world to have direct access to the country’s largest online travel booking channel, via its new XML connection.
China’s online travel market was valued at US$10 billion for the second quarter of 2014, up 17.1% year on year
Ctrip saw 80% of its total transactions booked online or through mobile channels during the second quarter of 2014.
SiteMinder’s co-founder and chief executive, Mike Ford, said the Ctrip integration was part of its strategy for international growth.
“RDX powers more than 60 channel management solutions worldwide, including SiteMinder’s own offering, The Channel Manager.
“This connection with Ctrip is therefore exceptionally exciting for our hotel clients, as they can now leverage this opportunity to attract new guests from anywhere in the world.
“China’s online travel revenue is estimated to reach around US$75 billion by 2017 and, with online users continuing to increase in the country, SiteMinder is very excited about discovering the potential this partnership with Ctrip will have for our hotels.”