SideStep has finally switched on its new UK website following a bitter legal wrangle with the URL’s previous owner.
Sidestep.co.uk currently re-directs to a UK & Ireland edition of Sidestep.com after a temporary holding page was created in February.
The US travel search engine paid an undisclosed fee for the .co.uk URL after a 12-month battle with an individual, Alan Ward Collins, its owner since March 2000.
The switch will come as a welcome relief to SideStep officials after the site’s official launch in September last year meant re-routing had to be carried out on the existing dot-com site for UK users.
The company’s European managing director, Kevin Eyres, told Travolution in February that the purchase of the .co.uk domain was important to illustrate its commitment to the UK market.
Meanwhile, Sidestep’s newly appointed European business development manager, Rhys Jarvis, has this week launched the Top 10 Deals tool, favoured highly in the US, on the UK & Ireland site.
Jarvis said: “Our relationships with our suppliers combined with our award-winning technology mean that we can offer our users the hottest deals on the web and provide them with an even more comprehensive travel search experience.
“It also offers our suppliers another channel for traffic.”
Last week Sidestep won Best Newcomer of the Year at the Travolution Awards.