Iglucruise.com was the most visible website for cruise-related Google searches on laptops/desktops last month, achieving a 59% share of voice.
Virginholidayscruises.co.uk was the most visible advertiser for cruise-related searches on mobile devices, achieving a 51% share of voice.
This came as 1.7 million people searched online for cruise-related terms in May – equivalent to the number who took a cruise last year. This broke down into 1.5 million via laptops and desktop computers and 214,043 via mobile devices.
Searches for brand-related keywords were most popular on laptops and desktops computers, accounting for 61% of all searches made in the sector.
Queries for brand-related keywords accounted for 61% of all searches made using laptops/desktops and 57% of all queries made using mobile devices, according to a new study by digital marketing agency Greenlight.
But the company found that no website in the UK cruise sector achieved strong integrated search visibility.
Thomson.co.uk was the most visible website in social media with 27,519 followers on Twitter, 386,455 Facebook fans, 167,896 Google+ followers, 8.8 million YouTube views and 1,787 YouTube subscribers. This gave the operator a Klout score of 84, just head of Princess.com and cruisecritic.co.uk. Princess had the highest number of subscribers to its YouTube channel at 4,847.
Royalcaribbean.co.uk came in fourth position – with the largest numbers of likes on its Facebook page at more than 1.3 million.
This was followed by followed by pocruises.com, thomascook.com, the-cruise-specialists.co.uk, iglucruise.com, co-operativetravel.co.uk, crusie118.com, cruisedeals.co.uk, crusie1st.co.uk, crusiedirect.co.uk, vivavoyage.co.uk and virginholidayscruises.co.uk.