Mail newspapers in major online travel push

The Daily Mail & General Trust is to overhaul the travel sections belonging to the Daily Mail and Mail on Sunday to create a new portal called TravelMail.co.uk.


The new website, which is expected to launch by the end of February, will include the travel-related content from the newspapers and their websites, as well as specially commissioned work produced by a new in-house online editorial team.


TravelMail, which has been developed by top web design and usability agency Conchango, will also be working with sister company Teletext to share editorial and advertising content.


Classified advertisers in the papers will feature in the portal. A specially built system called Travelsense, created and hosted by Mirago, will also allow contextual advertising against relevant content.


A significant part of Travelmail’s content will include 250 new destination guides created by the Daily Mail team, alongside user generated content tools such as picture and video uploading, hotel and destination reviews.


Andrew Say, classified advertising director for the Daily Mail, said the project has been in development for almost 12 months.


“We want TravelMail to have an great look and feel that encourages users to interact,” Say added.


The move by DMGT follows similar major developments in the UK by other national press publishers to redevelop the travel sections on their websites.


The Times, The Daily Telegraph and The Guardian have all rebuilt their travel channels in recent months, as travel advertisers have migrated from traditional classified listings in print to search-based options online.

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