Hotelbeds is making a play for the burgeoning Chinese travel sector with a strategic acquisition.
The Tui Travel-owned accommodation wholesaler has taken over US-based company JBS which is dedicated to the Chinese accommodation wholesaler market.
JBS, which was formed in 2001, works with Chinese operators and agents as well as destination management companies active in incoming tourism from China to the US.
The company will work closely with Hotelbeds to build on relationships with operators and travel distributors in China to drive more business to all destinations in the US.
China represents about 5% of total US inbound tourist expenditure and is expected to grow at rates of more than 25% a year over the next five years, helped by growing consumer wealth plus the easing of visa regulations.
Hotelbeds Americas regional managing director Javier Arevalo said: “JBS is a well-respected company that has built up a strong position in the China to US market.
“We saw a business that matched our plans in the region and a management team focused on growth.
“We are delighted that they are now working with us to maximise the opportunities between both markets.”
JBA joint founder Juliann Meng said: “Our close ties with Chinese-domiciled tour operators and travel agents and Hotelbeds network of clients and suppliers means we can now focus on growth for the future.
“The Chinese market is growing rapidly and many destinations in the US will see the benefit from this as the market grows and matures.”