Stena Line’s website is being opened up to book other ferry companies and routes.
More than 1,100 routes and 75 different ferry companies from across Europe are available as part of a tie-in with ferry portal AFerry.co.uk.
James-Howe Davies, group chief executive of AFerry owner The Travel Gateway said: “We are looking forward to the prospect of developing our relationship with Stena Line.
“As one of the leading players in the European ferry industry, Stena Line has shown real vision and business acumen with this initiative and the partnership signifies confidence in its place and reputation within the wider ferry industry.”
Stena’s head of marketing Orla Noonan said: “The partnership with Aferry.co.uk will provide Stena Line customers with an even greater choice of routes when it comes to planning their trip – all in just one search.”