Travelzoo is to introduce an Android app for the UK market following its successful launch in the US in February.
The app gives Travelzoo’s 3 million UK subscribers on-the-go access to its travel, entertainment and local deals.
The Android app launched in the US in February and total downloads for all Travelzoo apps, including the iPhone app launched in late 2011, are now over 650,000 worldwide.
“Today’s introduction of the Android app rounds out our first phase of Travelzoo’s mobile strategy, where on-the-go subscribers can access deals on iPhone, Android and via a mobile web experience,” said Dave Ambrose, Travelzoo’s business development director, mobile.
“We have doubled our traffic from mobile devices from 10% to 20% over the past six months, so mobile will continue to be a very important part of our business. Going forward in 2012, we will continue to build and deliver products that showcase Travelzoo’s trusted content on tablets and through innovative apps.”
Travelzoo reports that mobile usage is highest among its UK and US subscribers. In April 2012, 20% of UK and US users accessed Travelzoo through mobile devices.
Following the launch of the Android app, Travelzoo subscribers can now access travel, entertainment and local deals in the palms of their hands with a new update to the critically acclaimed iPhone app and new mobile site for subscribers. Travelzoo’s updated mobile offerings can be downloaded here: