HBX Group sets eyes firmly on luxury travel with Virtuoso partnership expansion

Virtuoso member agencies now have worldwide access to Bedsonline's accommodation, mobility and experiences portfolio

B2B travel technology marketplace, HBX Group has announced it has expanded its partnership with Virtuoso, the world's leading network specialising in luxury and experiential travel to be global. 

Expanding from the North American relationship, which started in 2001, t giving Virtuoso member agencies across the globe access to Bedsonline's full portfolio of travel products and services for the first time such as premium transfers, experiences, car rental and activities on top of accommodation.

Advisors will also have access to Bedsonline's Luxury Collection, featuring a carefully selected portfolio of luxury hotels complemented by The Luxurist's concierge service, helping advisors deliver seamless, tailored experiences for their clients.

For HBX Group, the expanded agreement creates new opportunities to connect its hotel and travel partners with an engaged global advisor network while further extending the reach of Bedsonline's premium offering.

David Amsellem, chief distribution officer at HBX Group, said: "The relationship between Bedsonline and Virtuoso has been built over more than two decades, and taking it from North America to a global scale mark an important milestone for both organisations. 

"It significantly expands the reach of our offering and brings Bedsonline's global portfolio to Virtuoso advisors worldwide. By giving them access to our global portfolio - including our Luxury Collection - in one place, we're making it easier for advisors to create highly personalised journeys, while opening new opportunities for our hotel and travel partners to connect with some of the world's most discerning travellers."

Cory Hagopian, senior vice president, global partnerships, added: "Bedsonline has been a valued partner for Virtuoso members in North America, and we are thrilled to expand that relationship globally. 

"This enhanced partnership gives our advisors around the world access to a broader range of accommodations, experiences, transfers, and mobility solutions through a single, travel advisor-focused platform. 

"By combining greater choice with streamlined booking capabilities, we are helping advisors create more personalized and seamless journeys for their clients while also opening new opportunities for our preferred travel and hospitality partners to connect with Virtuoso's influential global network."