Guoman and Thistle hotels have launched optimised sites that allow travellers to easily search for and book hotel rooms from their mobile phones.
The sites inlcude features that allow the user view special offers, see high resolution images and videos of the hotels and easily view and amend reservation details.
Mithu Sengupta, eCommerce director at Guoman and Thistle Hotels, said: “We partnered with Usablenet to create a mobile site that caters to the traveler’s needs and understands what their user journey would be when accessing our websites via mobile phones.
“We are very happy with the response we had from our customers who have been on our mobile site and who have stated that we have provided them a seamless transition between mobile, tablets and desktops to effectively assist them in their travel plans.”
The new mobile sites, launched two weeks ago, were designed using HTML5 and are specifically tailored to offer a user-friendly mobile browsing experience. Since they were rolled out Thistle and Guoman have seen a 25% increase in visits.
“Thistle and Guoman were very committed to providing the best user experience for their customers,” said Nick Taylor, chief executive of Usablenet.
“With the rapid growth of travel bookings via mobile increasing each year, they understand the importance of the mobile channel and are proving to be true leaders in the space.”