India’s biggest travel site MakeMyTrip, which has more than 3.5 million customers, is linking with online distributor SiteMinder.
The Indian company books more than 1,000 hotel room nights a day and claims a 48% share of India’s burgeoning online travel sector.
SiteMinder partnerships manager Duncan Waterman described the deal as “one of our most important yet”.
He said: “SiteMinder is the first global channel manager to achieve two-way booking connectivity with the huge MakeMyTrip reservation site, which provides our global hotel customers with ready access to this very lucrative online market.
“MakeMyTrip can now be managed by hotels using SiteMinder’s channel management system, adding to the long list of sites we are already connected to around the world.
“Real-time inventory can now be listed on MakeMyTrip and, in turn, bookings from this site can now be delivered automatically back into hotels’ PMS and CRSs, providing a seamless, two-way connection that will bring great benefits to hoteliers keen to reach bigger online audiences such as India.”
MakeMyTrip senior vice president Amit Saberwal said: “Our partnership with SiteMinder is strategically significant as it establishes two-way connectivity.
“We see a lot of synergies and a win-win proposition in our mutual association. As the local market leader, we can and will leverage our considerable network to their advantage. ”