Club Med has turned to digital marketing and technology firm TradeDoubler to manage and expand its affiliate marketing programme.
The appointment comes as luxury holiday brands are facing growing competition from online travel firms and continued pressure from global economic uncertainty.
A recent ‘future of luxury travel trends’ report by Horwarth concluded that ongoing worldwide political and economic instability over the next few years will continue to impact a recovering premium holiday sector, demanding robust partnerships between suppliers and their marketing partners.
The importance of digital marketing is expected to remain a major influence on the planning and booking of luxury holidays, according to TradeDoubler.
Club Med online marketing manager Niamh Downey said: “As a leading provider of premium, all-inclusive holidays at more than 80 exclusive resorts around the world, we need a partner who shares our brand values and can help us to reach our broad but discerning customer base with a targeted portfolio of opportunities.
“We chose TradeDoubler because it offers a high quality publisher network with a commitment to brand protection, combined with a passion for innovation in emerging areas such as mobile and social affiliate marketing.”