Improved online holiday home rental booking is being promised through a new interface developed by Pegasus Solutions and the Vacation Rental Managers Association.
The Vacation Rental Switch (VRS) interface is due to be launched before the summer on the association’s www.DiscoverVacationHomes.com site.
It will allow users to find and book professionally managed holiday home rental properties in real-time.
Pegasus CEO Mike Kistner said: “As the vacation rental market has grown in popularity, it makes sense for the professionally managed vacation rental segment to adopt the same revenue generating tools hotels have.
“We’re pleased to have a committed partner in VRMA that is willing to pave this way for all professional vacation rental management companies.”
VRMA president Steve Trover said: “For travellers seeking and booking vacation rentals online, the millions of diverse choices can certainly seem overwhelming.
“Working together with Pegasus, we’re developing a solution that improves the shopping experience by setting new, consistent standards for how vacation rentals are presented and sold online.
“This also streamlines the process for vacation rental managers themselves, who will be able to automate the distribution of their properties through a single platform for the first time.”
Representing one of the fastest-growing hospitality markets, the holiday home rental industry faces many distribution challenges as managers must navigate disparate standards, methods of rate management, inventory and other content. Distribution channels, for their part, are challenged with providing a consistent shopping experience across a highly fragmented and specialised supplier base.