An improved multi-year distribution deal has been forged between Shangri-La Hotels & Resorts and global travel wholesaler GTA by Travelport.
The agreement will see the dynamic distribution of properties and room types across a portfolio of 68 luxury hotels and resorts throughout Asia, North America and the Middle East.
GTA’s travel agency and tour operator customers will be able to access Shangri-La’s inventory of more than 30,000 rooms in real time.
The Hong-Kong based five-star chain will gain distribution across GTA’s network in 130 countries.
The hotel group’s sale and marketing director Kent Zhu said: “GTA has an unparalleled global footprint of ground travel suppliers and through this new dynamic inventory deal, accredited agents and tour operators around the world will be able to access our range of room types and rates in live availability.”
GTA’s vice president global hotel strategy and EMEA sourcing Jesper With-Fogstrup added: “Not only does our new agreement create outstanding distribution and marketing opportunities for Shangri-La, but it also represents a partnership with one of Asia Pacific’s leading hotel ownership and management companies.”