Radisson Edwardian has appointed digital specialist agency I Spy Marketing to manage its search and social media activity.
The luxury hospitality brand said it wants to raise its profile across all the online platforms it is present in.
I Spy will implement a campaign covering the operations, customer service, HR, PR and marketing elements of Radisson Edwardian’s business.
The agency will launch several social media platforms, including Twitter and Facebook accounts, to engage with new and existing customers.
Nick Jones, managing director of I Spy, said: “Radisson Edwardian is a forward-thinking company that consistently looks for ways to enhance the experience of its guests and build brand loyalty.
“Our aim is to help the team leverage these credentials and maximise their online spend with a bespoke integrated strategy.”
Lisa Smith, director of revenue and distribution for Radisson Edwardian, added: “The aim is to reach new audiences and get the Radisson Edwardian brand name front of mind across all online platforms.
“I Spy has brought some great new ideas to the table, demonstrating both experience and enthusiasm. We’ve every confidence in the team’s search and social media expertise.”