Press release: Europcar, the European leader in car hire, has launched a customised online reservation tool for customers of its hotel partner, Accor. A facility previously only offered with airline bookings is now available for Europe’s leading hotel group and its 4,000 hotels worldwide.
Europcar and Accor launched the customised car rental reservation service to support customers’ travel and lodging plans. When an Accor customer confirms a hotel reservation on Accor hotel’s website, a choice of three vehicles available for hire from Europcar is offered automatically. The selection is based on the customer’s destination, hotel and length of stay.
Accor is the first hotel group to use the new, more dynamic and efficient online reservation system developed by Europcar. Accor customers reserving a Europcar vehicle through this system qualify for exclusive discounts of up to 20% on the cost of their hire. Members of the Accor A|Club loyalty program can earn points and benefit from special conditions on their vehicle hire.
“We are delighted to take our longstanding partnership with Accor on to the next level,” stated Rafael Girona, chief operating officer of Europcar Groupe. “Thanks to this new service, we can provide a high-quality, intelligent and dynamic offering to meet customers’ specific needs.”
According to Pascal Mergez, Accor’s director of transportation partnerships: “This new service constitutes a milestone in the partnership between Accor and Europcar. We rely on our respective strengths to offer our customers high value-added products and services that are easy to reserve.”
Accor e-commerce director Romain Roulleau added: “We need to constantly adapt to the needs of increasingly unpredictable customers. Cross-selling, and especially the addition of partners to the reservation channel, will help to make the accorhotels.com portal a genuine distribution platform for the sale of complementary services. Our partnerships, such as the one with Europcar, represent a means of securing the customer loyalty while generating traffic and additional revenue.”
In addition to Accor, Europcar has also forged strategic partnerships with easyJet, Europe’s leading low-cost airline, and with TUI, the world’s number one tour operator. Europcar has also established a strategic commercial alliance with Enterprise, the leading vehicle rental company in North America; together, they form the world’s largest car hire network. In addition to these flagship partnerships, Europcar has more than 80 international agreements with prominent travel industry players.