Travel Intelligence in marketing drive

Travel Intelligence is planning a marketing push including affiliate marketing and other e-marketing channels.

The luxury hotel specialist has just completed a website revamp as well as the move to a new technology platform.

Chief executive Alan Josephs said the plan was to invest in marketing and a deal has already been signed with digital marketing company Trade Doubler.

There are further plans to expand the newsletter as well as introduce a deals section on the site.

He said: “For the last six to nine months it has really been a heads down focus on relaunching the site and moving on to the new platform. We have also optimised the site for search engines and there was a lot we had to do in terms of the architecture.”

Travel Intelligence will also be expanding its content through partnerships with bed banks as well as integration with hotel groups.

Sister-site Chic Retreats will also be migrated on to the new technology platform early next year.

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