Car rental specialist Avis and Expedia Affiliate Network (EAN) have today signed a white label deal for the travel giant to supply hotel booking functionality to Avis websites across twelve European territories.
Customers booking car hire on Avis websites in the UK, France, Italy, Spain, Germany, Austria, Belgium, Netherlands, Luxembourg, Portugal, Czech Republic and Switzerland, will now also be able to book hotel accommodation worldwide through Hotels.com, part of the Expedia group.
The market leading offering from Hotels.com encompasses more than 99,000 hotels globally.
The co-branded partnership marks the first time that Avis has employed a fully integrated white label solution and builds on their commitment to offer their customers choice and value.
Wolfgang Neumann, Group Commercial Director, Avis Europe, said, “This is a very exciting partnership for Avis; the bringing together of both these brands well known for their level of service, choice of product and value for money, will serve to enhance the user experience for our customers.
“We are dedicated to ensuring a high degree of convenience and speed of service across the entire customer journey and EAN is the right partner to help us do this.”
Tamer Tamar, vice president and managing director EMEA at EAN, said: “We are pleased to be working with Avis on what is the largest partnership of this type in the car hire industry, offering the broadest range of hotels. We have worked closely with Avis to develop a white label solution that is right for their users, making it quick and easy for them to book their car hire and hotel room at the same time.
“EAN’s ability to tailor its solution and facilitate an easy integration has been key to securing this partnership and we look forward to seeing it go from strength to strength.”
EAN currently works with over 10,000 white label partners across the globe including Eurostar, Lonely Planet, Formula1, fish4 and Sky as well as over 17 airline partners throughout EMEA including Norwegian Air Shuttle, SAS and bmi.