Drakefield Insurance has rebranded its aggregator site, whichpolicy.co.uk, to appeal more widely to consumers.
QuoteBanana.co.uk, as the service is now called, is available to the trade as a white label or as part of an affiliate programme.
The service offers cover and price comparison facilities, both online and through UK-based call-centre support.
All of the technology behind the site has been developed by an in-house team within Drakefield.
Brands currently on QuoteBanana include AA, Go Travel Insurance, Admiral, Elephant, 1Stop Travel Insurance, Fit2Travel, Only, Essential, Outbacker and etravelinsurance.co.uk and the company claims more will come online in the coming weeks.
Drakefield’s chief executive Christian Young said changing demographics and consumer behaviour means agents need to provide choice of cover and price for travellers of ages.
“Whatever their age, travellers today are more active and want to compare price, activities and benefit limits in one place to ensure they select the correct policy.
Using QuoteBanana.co.uk’s technology, Drakefield can offer major brands their own fully branded white label comparison website including any additional insurance partners the companies want to offer.
The site also offers consumers single trip and annual multi trip price comparisons in seconds and an onsite buying process providing a one-stop shop for all their travel insurance needs.