Tour operators boss eyes becoming ‘one of the big guys’

Posted by Lee Hayhurst on boss eyes becoming ‘one of the big guys’

The boss of Thomas Cook, the UK’s newest OTA, which has emerged from the ashes of the heritage travel brand after its collapse a year ago has been talking about his ambitions.

In an interview with Travolution sister title Travel Weekly, Alan French, the former Cook technology and group strategy director says its ambition is to be “one of the big guys”. relaunched last week selling holidays to only three European countries that currently do not require returning visitors to go into two-week quarantine.

The brand has secured a small Atol licence for a month and is applying for a licence to cover the following 12 months for a “reasonable amount” of passengers.

“Our ambition is to be one of the big guys over a period of time,” French said.

“Before coronavirus we had a much more bullish plan but I think we will be able to grow quite significantly. The opportunity is to be nimbler and quicker.”

Here’s how four digital experts rated’s chances of reviving and reinventing a one much-loved and historic travel brand as on OTA.



This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travolution.
By posting your comments you agree to accept our Terms & Conditions.

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.