Specialist European holidays company Villa Plus has appointed performance marketing agency Journey Further.
The Leeds-based agency will handle Villa Plus’s digital strategy across paid, organic and social channels following a competitive pitch.
Villa Plus offers villa holidays in destinations throughout Europe with over 1,700 properties and 6 resorts.
The firm previously used three separate agencies but has opted to consolidate its marketing activity with Journey Further.
It will be responsible for PPC, SEO, programmatic, paid social, digital strategy, and both digital and traditional PR.
Taking a data-driven approach, Journey Further will be utilising Villa Plus’s channels to maximise return on its investment on marketing spend.
Simon Lifford, head of sales and marketing at Villa Plus, said: “As a business, we need to push the boundaries of performance marketing, which we weren’t able to do before.
“Journey Further’s clarity at speed model plays directly into this, and with their data-driven approach consolidating all our marketing activity to one agency made sense.”
Dan Peden, strategy director at Journey Further, added: “We are extremely excited to be working with such a well known and respected company as Villa Plus.
“The travel industry has had a turbulent year, yet we recognise the ambitious growth targets Villa Plus has, both in the short and long term, and believe that by implementing a fully data-driven and integrated approach, we will be able to help them deliver such growth.”