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Momondo connected tattoo campaign promotes value of culture in travel

Posted by Madison Wisse on
Momondo connected tattoo campaign promotes value of culture in travel

Travel metasearch site momondo has launched a campaign involving 61 strangers get world’s largest connected tattoo.

The campaign called ‘A World Piece’ was created to find out how far people from different countries are prepared to go in order to connect on a human level. The campaign received thousands of applicants from participants.

It was created to demonstrate the value of travelling and making connections with those from other cultures, as supported by a Momondo report, The Value of Traveling 2019: Opening Our World, based on a survey of 7,300 respondents.

The study found that 49% believe people are less tolerant toward other cultures compared to five years ago and 43% of people do not trust people of another nationality. However, 68% of the participants believe that travelling has made them look positively on differences and diversity.

All 61 participants received a unique tattoo designed by tattoo artist Mo Ganji, then traveled together to London to share their stories and stand shoulder-to-shoulder to create the linked artwork. The single line tattoo spans across the shoulders and back of all participants and joins perfectly when they stand side-by-side.

Per Christiansen, momondo vice president marketing EMEA, said: “To help fight the trend towards a divided world that our study shows, we decided to create a visual, living manifestation of human connection.

“We asked people from all over the world, each with a different story, to make a commitment in the form of a single-line tattoo – to show that despite our differences, we are united in our humanity.

“We were blown away when thousands of people applied to take part.”

Momondo is also offering two people a chance to become part of ‘The World Piece’. The competition winners from different countries will be selected based on their reasons for wanting to bring the world together.

They will win a three-day trip to Berlin, including flight and hotel, and get connecting tattoos designed and inked by tattooist Mo Ganji. Up to 20 additional people will each receive €1000 to visit the country.


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