Former Norwegian Cruise Line UK boss Francis Riley is to spearhead expansion by Traveltek in the US.
He has joined the travel technology company as senior vice president sales, based at the company’s US headquarters in Miami.
Riley will be joined by three new US-based sales executives with extensive cruise and leisure travel experience.
The former senior vice president, international sales, marketing and operations at NCL is well-known in the cruise sector and will support Traveltek’s business development drive in North and South America, with more appointments imminent.
Riley said: “Traveltek is well placed to capitalise on growing demand for technology solutions in the North and South American travel markets with its vast portfolio of advanced tools allowing agents, tour operators and cruise specialists to customise holiday packages according to their customers’ unique requirements.”
Riley has more than two decades of industry experience, having held senior positions across several continents with Thomas Cook, British Airways, Tourico Holidays and 12 years at NCL.
Traveltek president and chief executive Kenny Picken said: “I am delighted that Francis is joining the organisation at this very exciting time in Traveltek’s history.
“Given his extensive industry experience in cruise and leisure travel and proven track record in sales, marketing and operations, I am extremely confident in his ability to steer our Americas expansion strategy and lead the sales team in this important growth market.”
The three new business development managers joining Riley are Ivonne Turcios and Yenedi Perez, based in Miami and Clarice Bongolan, who will be responsible for driving US West Coast sales from the company’s Los Angeles office.