Sabre identifies emerging trends for 2017

Sabre identifies emerging trends for 2017

Three emerging technology trends have been identified by Sabre as having the greatest influence on the travel industry in 2017.

They are projected to be:

• Conversational interfaces – Voice, messaging and the shift to new forms of communication
• Digital realities – How virtual and augmented realities are changing the travel landscape
• Connected intelligence – The role of bots, robots and location beacons in travel

Sabre’s emerging technology in travel report suggests that innovation is changing faster than ever with the travel sector often an early adopter.

Emerging capabilities like robotics, artificial intelligence and augmented reality are on the brink of permeating nearly every aspect of daily life, the study claims.


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From humanoid robots checking-in guests at hotels to virtual immersive holidays to AI-powered chatbot assistants with unique personality traits, the Sabre Labs report explores how new technologies are evolving to shape travel and other industries in the years to come.

The report evaluates the three major technology trends likely to have the greatest impact on the travel industry for 2017 as well as the key technologies anchoring each trend.

It offers more than 40 specific takeaways for agencies, airlines, hoteliers and travellers.

Mark McSpadden, director of the company’s Sabre Labs technology innovation arm, said: “Sabre is constantly exploring new technologies to determine how they can best be applied to the travel industry to improve the travel experience.

“We continue to discover new ways these technologies can fit into our portfolio and drive innovation for our customers and their travellers.”

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