China’s largest carrier China Southern Airlines will continue to utilise Travelport’s digital media solutions for the fourth consecutive year through a new agreement.
The airline already distributes its content via the Travelport travel commerce platform as well as using the technology firm’s rich content and branding platform to enhance its offering to travel agents.
China Southern Airlines will continue to use the Travelport sponsored flights tool to promote the brand and increase business opportunities among 250,000 agents worldwide under the renewed digital media solutions deal.
“These highly innovative solutions will continue to assist airlines to increase their selling capability, with the ability to track their return on investment more effectively,” Travelport said
The airline’s sales vice president Li Dong Liang said: “We are very pleased to be working with Travelport again to propel our business to the next level.
“With the growth of our airline and adding more services such as non-stop flights between Toronto-Guangzhou and Adelaide-Guangzhou, we believe these new routes will continue to bring new opportunities and mutual benefit for both companies.”