Opodo is claiming a European travel first with the launch of an interactive map which allows users to view last-minute deals and carry out a booking.
The EscapeMap has initially been developed for flight searches although the online travel agency is expecting to add package holidays, city breaks and hotels later this year.
Users are able to see options for destinations and fares on the map as well as carrier and dates.
The system has been launched to coincide with an expected surge in late bookings towards the end of the summer period.
Opodo UK head of search, Chee Ho Wan, said: “Using EscapeMap for flights is a no-brainer. “It’s perfect timing for us to launch at peak-holiday time as that’s when most people are looking to make last minute bookings.
“However, we see this working across several of our product ranges. EscapeMap-style products are a key part of our future.”
EscapeMap uses a Google Maps mash-up with satellite and standard map functionality.