Travolution White Papers offer invaluable insights into the technologies that are driving change, to help you stay ahead in the dynamic world of online travel.

Over time new white papers will be added covering a range of topics impacting the travel industry, so please check back for further updates.

**[Reducing booking abandonment with people power](http://www.travolution.com/staticpages/reevoo+abandonment.html) – March 2014**


We all know traveller reviews are the foundation for any holiday or hotel booking website. People want the trusted opinion of fellow guests.

In this day and age of word-of-mouth marketing there are many simple tricks that you can be employing to help you secure more bookings, directly on your own website. By using Reevoo’s trusted customer reviews in targeted email campaigns, leading hotel chain Millennium Hotels witnessed a 110% increase in revenue.

**[Rewarding affiliates for their real contribution](http://www.travolution.com/dc+storm.html) – November 2013**

DC Storm

Affiliate conferences, blogs and meetings are always dominated by discussions on commission structure and commercials. It’s the longest debate in industry history but always seems to end in no action! Affiliates fear merchants trying to cut their commission and merchants dare not risk losing any sales. The unhappy status quo continues and the industry stagnates.

**[Bad reviews are good for business](http://www.travolution.com/reevoo.html) – September 2013**


The surprising truth is that bad reviews and other negative feedback bring a host of benefits, from greater customer satisfaction to improved product development. Consumers spend more than five times as long on site when they interact with bad reviews, trust the reviews they see far more and convert nearly 85% more often.

**[Understanding online customer behaviour](http://www.travolution.co.uk/quest.html) – April 2013**


Web analytics solutions have become an indispensable tool in most e-commerce operations. However, these solutions provide only partial visibility into actual customer experience. They can help you determine what is happening at your web site, but they come up short in providing information about why it is happening.

**[How do you win young travellers’ loyalty?](http://www.travolution.co.uk/bazaarvoice.html) – March 2013**

BazaarVoiceTravel brands that act now by becoming part of the entire travel experience; fostering loyalty; and delivering even-more customer-attuned services will be perfectly placed to meet the changing needs of destination millennials – now and in the future.