Tripmasters focuses on customisable vacation packages

The packages combines technological tools with human support to meet demand for multi‑destination journeys

The US specialist in tailor-made travel Tripmasters announces a focus on simplified packages with customisation options, combining technological tools with human support, to meet demand for multi‑destination journeys.

Tripmasters, a US platform founded in 1984 and based in Silver Spring, Maryland, is expanding its offer around simplified and customisable “packages”. The company highlights an approach that combines technology and human expertise to make it easier to design multi‑city itineraries. This orientation responds to a trend perceived by the operator: a search for alternatives to standardised group tours in favour of more modular experiences. The announcement emphasises journeys across Europe, Asia and the Americas, with the aim of unifying the booking of flights, hotels, transport and tours within a single itinerary—aligning with bundled travel bookings that integrate these components into one comprehensive trip.

Tripmasters thus treats the modular tour as a product in its own right rather than an assemblage of separate trips. This shift in paradigm takes shape through simplified packages with options. Travellers start from an “itinerary skeleton”, built for logistical robustness, and personalise it within a controlled framework. This design brings together, in a single basket, self‑guided and private guided travel models, alongside flexible itinerary planning tools that allow stages to be added or modified.

The company also stresses human involvement from the itinerary design stage—not just via a hotline once problems arise. Agents are tasked with “reviewing” itineraries to ensure feasibility, identify potential risks (for connections, for example), and incorporate adjustments. “By uniting advanced booking technology with hands-on human guidance, we make personalized multi-city travel effortless,” says Rudy Tan, Chief Technology Officer and Head of Marketing at Tripmasters.