Selectour deploys conversational AI with Kleio

Designed to optimise complex purchasing journeys

Selectour, France's leading network of independent travel agencies, has called on Kleio, a publisher specialising in agent AI for sales, to deploy a conversational AI application at scale. 

Accessible on Selectour.com, selectour-affaires.com and nearly 300 branch sites, the solution is also integrated into the workstations of branch advisors. 

AI interprets travelers' intentions in natural language, recommends relevant offers, and guides the user through to the right agency connection or online purchase. 

For the 4000 advisors in the Selectour network, it must improve efficiency, the relevance of recommendations and the conversion rate, by becoming a daily assistance tool.

The platform developed by Kleio combines a multi-agent architecture and a product data unification engine. It orchestrates natural language searches and recommendations and coordinates omnichannel buying journeys. 

The publisher puts forward an integration and orchestration layer aggregating internal and external data (CRM, ERP, product catalogs, GDS, CDP, CMS) to form a unified foundation. 

More than thirty specialised agents, internal and external, are managed by a central intelligence layer ensuring intent detection, request enrichment, moderation and security. 

This platform, integrated with language model providers (OpenAI, Gemini, Mistral, Anthropic), supports multi-channel deployment on websites, mobile applications, messaging and voice interfaces. 

It powers two complementary agents - Lisa, focused on customer engagement on digital interfaces via personalised and conversion-oriented conversations, and Alex, dedicated to sales teams, with real-time product recommendations, upsell/cross-sell opportunities and contextualised sales pitches to accelerate the closing of sales. 

"Some features are similar, such as customer intent capture, product recommendation or personalised product sheets," said Adrien Mathieu, co-founder of Kleio. 

"But Alex will also offer features to help with profiling and detailed qualification of customer needs, auto-generated sales pitches, pre-generated personalised emails and quotes, the integration of third-party data sources such as Google maps or Tripadvisor for example, and a user interface in the form of a specific notepad for the advisor."

The goal of these solutions is to simplify the long and fragmented buying journeys that characterize highly complex products, for which personalisation, trust and context are crucial. 

"Our goal is to provide our 4,000 advisors with the most effective tools to optimize their effectiveness and the relevance of their recommendations," said Hubert Prades, director of information systems at Selectour. 

"The integration of Kleio's conversational AI directly into their workstations is a major technological advancement that supports this ambition." 

Implemented across Selectour's entire digital ecosystem, the system must meet the expectations of millions of customers and requires the ingestion of a catalog of 80,000 products with more than 200 million lines to be processed in real time for availability and price, and allow this major travel player to switch to the era of agent commerce. 

"Our collaboration with Selectour illustrates the concrete transformation that agent AI brings to the travel industry," says Philippe Wellens, CEO of Kleio. 

"This major milestone also prepares the future connection of the network's AI agents to AI search engines such as ChatGPT, Gemini or Perplexity."