The major affiliate networks are continuing their drive to sign exclusive contracts with travel suppliers. Affiliate Window has snapped up STA Travel and Travelodge in recent weeks and will launch programmes across the network immediately. But while many brands would once consider working with a number of networks, exclusivity appears to be a growing trend.…
Affiliate Window signs STA Travel and Travelodge
The major affiliate networks are continuing their drive to sign exclusive contracts with travel suppliers.
Affiliate Window has snapped up STA Travel and Travelodge in recent weeks and will launch programmes across the network immediately.
But while many brands would once consider working with a number of networks, exclusivity appears to be a growing trend.
Affiliate Window is not alone in reporting solid performance this year, forecasting yearly revenues of £20 million by the middle of 2007, as affiliate marketing as a whole continues its strong growth.
“Affiliate marketing has become a ‘must have’ for any business serious about growing its online revenues,” says Kevin Brown, AW chief executive.
