TTC Tour Brands will be a single entity for sales marketing and operations
Online youth touring brand Conitiki under new division in TTC shake-up
The Travel Corporation (TTC) has reorganised its touring brands Trafalgar, Insight Vacations, Luxury Gold, Costsaver and Contiki under a new division.
They will be known as TTC Tour Brands and the new entity will serve as a single source for sales, marketing and operations of the individual brands.
TTC Tour Brands will be led by Gavin Tollman who moves from chief executive of Trafalgar to chief executive of the newly-created division.
Ulla Hefel Böhler, who was chief executive of Insight Vacations, takes the role of chief operating officer, Dee Marrocco moves from chief marketing officer of Trafalgar to the same role at TTC Tour Brands, and Duncan Robertson, who was TTC senior project director, becomes chief digital officer. Adam Armstrong remains chief executive of Contiki.
Laddering up to these executives will be heads of five aligned global sales and marketing regions in UK & Europe, Oceania, North America, Asia and South Africa.
In the UK, Ireland and Europe, Donna Jeavons will take responsibility for Insight Vacations and Luxury Gold in addition to her role as sales and marketing director for Contiki, Costsaver and Trafalgar.
Chris Townson will continue in his role as managing director for Uniworld Boutique River Cruises with the expanded remit of European markets.
Jeavons said: “I’m thrilled to lead the newly-formed combined TTC Tour Brands team and am pleased we will be able to further support travel agents to match the right tour brand to the right client.
“I look forward to announcing our strengthened-on road sales team in the near future, which will ensure even greater coverage across the wide diversity of this brand portfolio.
“We’re creating a seamless selling experience for the travel agent community and while this structure may be new, it is designed with one constant: the benefit to our partners.”
Tollman said TTC Tour Brands was designed to make it easier for travel agency partners to do business with the individual tour brands of TTC at a moment when touring and expert holiday guidance have become increasingly important to travellers.
He said: “The expertise, comfort and confidence of a touring holiday has never been more relevant, and we [TTC] saw a unique opportunity to leverage this moment to bring together our diverse and award-winning tour brands under a singular marketing, sales and operational structure.
“Our efforts to make it even easier for agents extend beyond our team reorganisation. In June we are also launching a single sign on agent booking portal, where agent partners can look and book all TTC tour brands in one place.
“We are becoming more efficient in our structure and with our tools to serve our partners better. We are eliminating confusion in the marketplace and strengthening the integrity of our unique and diverse tour brands.”
Marrocco added: “It has been wonderful being in market, hands on with trade. We see the new challenges and opportunities as we emerge from the pandemic and have never been better positioned to support and collaborate with agents in helping travellers explore the world once more.”