Parking fast becoming key revenue source for airlines
ParkVia and Wizz Air renew partnership after booking flow integration
European airport parking retailer ParkVia and Wizz Air have renewed a partnership after integrating product into the Hungarian low-cost carrier’s booking engine.
The new four-year contract builds on the original partnership which began in 2012 with a white label parking site wizzparking.com, which is still operational for customers who prefer to book their parking at a later date.
The new integrations will give customers a more seamless experience with Wizz Air passengers now able to reserve parking at their chosen airport when they book their flights and travel extras.
Marta Gomez, revenue development manager at Wizz Air, said: “As we drive forward with the expansion of our route network and fleet, we draw upon the experience of our partners to unlock more opportunities for growth that also add value to the overall proposition we offer Wizz Air customers.
“Over the course of our long-term partnership with ParkVia, we have worked collaboratively to diversify passengers’ parking needs to ensure we’re always evolving our approach to their booking requirements; which is why we are confident to renew the contract for what we anticipate being another successful term.”
ParkVia head of global partners Nicola Pilling added: “Over the last decade, parking has fast become a key revenue source for airlines, bolstering overall travel packages and allowing customers to personalise more elements of their journey.
“We are delighted that our strategic partnership with Wizz Air has progressed to integrate this approach and we will continue to build upon this strong foundation as we explore new avenues for success.”