Global titans come together to announce SAF solution evolution

The leading book and claim solution for aviation will become a multi-supplier one

Shell Aviation, Accenture, and American Express Global Business Travel (Amex GBT) have announced today that Avelia is in the process of evolving to an industry solution as it becomes a multi-supplier model solution.

Avelia - the blockchain-powered book and claim solution - evolution will see users access the greenhouse gas (GHG) benefits of SAF from multiple SAF suppliers, including Shell. 

It aims to better meet customer needs, accelerate SAF adoption, and provide companies with a clear, scalable pathway to credible business travel life cycle GHG emissions reductions* from aviation with independent data hosting as well.

SAF is widely recognised as the most viable solution for reducing* the life cycle GHG emissions of aviation today, with the potential to reduce life cycle GHG emissions by up to 80% compared to conventional jet fuel when used neat. 

However, according to IATA, in 2025, SAF production is expected to reach only 2.1 million tonnes or 0.7% of total jet fuel production. 

As of 31 March 2025, more than 57 corporations and airlines had joined Avelia and over 900 retirements had been executed. 

This contributed to the injection of over 33 million gallons of SAF into the existing global fuel network at 17 airport injection points around the world, resulting in over 300,000 tonnes of CO₂e abated, the equivalent of over 530,000 passengers flying from London to New York.

Raman Ojha, president of Shell Aviation, added: “This moment marks a significant milestone not only for Avelia but for the aviation sector. 

"Avelia’s evolution from a single-supplier platform to a multi-supplier industry solution is a powerful demonstration of how collaboration, technology and innovation can accelerate the scaling of SAF. 

"We are proud to help enable broader participation and transparency in the sector’s efforts to reduce life cycle GHG emissions while supporting our customers in reaching their climate goals."

Evan Konwiser, chief Product and strategy officer of Amex GBT, said: “For the majority of companies, Scope 3 emissions represent the largest share of their total carbon footprint and reducing them can be challenging. 

"As a leading software and services company for travel, expense, and meetings & events, Amex GBT is committed to leading with our customers on decarbonisation. 

"As a partner in Avelia, we continue to grow and evolve the world’s first and now most established book and claim platform for SAF. Together we can accelerate its scale and increase customer access to its environmental benefits.”

Dr. Jesko-Philipp Neuenburg, global travel and aviation sustainability lead of Accenture, said: “Evolving Avelia into a multi-supplier industry solution is a decisive step to scale SAF in aviation, strengthening industry collaboration and resilience while using sustainability as a growth driver. 

"As Avelia’s strategic advisor and technology partner, Accenture continues to shape its evolution while overseeing data processing, and hosting for Shell. This safeguards data compartmentalization and transparency, giving customers clear control.

"It also builds the secure, scalable foundation needed for a flexible industry platform. Together, we are enabling aviation to advance towards achieving its climate commitments.”