DerbySoft partners with AirAsia Group on Global Data Network

Next-gen tech moves flight distribution from centralised to API-first

Global tech company, DerbySoft, has further bolstered its position as a champion for accelerating travel commerce by partnering with AirAsia Group to roll out its Global Data Network (GDN) for Flights.

The next-generation distribution model has been designed to move flight distribution from centralised systems to a decentralised, API-first network.

According to the team at DerbySoft, unlike traditional “hub-and-spoke” models, the GDN for flights enables direct connections among all participants - airlines, OTAs, consolidators, travel agencies, TMCs, and more. 

This flexible architecture redefines how industry players interact, transact, and optimise their relationships, giving airlines greater control and offering sellers more competitive content.

Through DerbySoft’s GDN for flights, airlines such as AirAsia can connect directly with preferred partners, maintain ownership of distribution relationships, access complete traveller data, and in the future, leverage AI-driven traveller qualification to improve relevance, efficiency, and conversion.

Amanda Woo, AirAsia’s Group Chief Commercial Officer, said: “AirAsia has always been a first mover in using innovation to democratize travel, and distribution is a key enabler as we future proof our airline. 

“This partnership with DerbySoft builds a smarter ecosystem that strengthens our direct channels, gives us deeper insights, and empowers stronger partnerships across the value chain. 

“More importantly, this approach positions us well for future growth into Central Asia, the Middle East and Europe.”

Jason Sui, Divisional CEO of DerbySoft Flight Services, added: "Our network isn’t just about connection, our advantage lies in combining a true network architecture with an intelligence layer. 

“Any participant—airlines, OTAs, TMCs, or consolidators—can connect directly, and as the network grows, it generates more data, enhancing its intelligence capabilities. This means each new participant adds value for everyone, creating a continuously expanding ecosystem that delivers significant benefits to all GDN members."

The GDN for flights delivers benefits across the travel ecosystem. Airlines gain direct distribution control and richer traveller insights, while sellers receive seamless access to complete and competitive airline content. 

Backed by DerbySoft’s proven connectivity infrastructure, the GDN for flights provides a scalable, reliable, and modern distribution model designed to drive efficiency and profitability for all stakeholders.