Alaska Airlines joins subscriptions trend with the launch of Flight Pass

Alaska Airlines joins subscriptions trend with the launch of Flight Pass

Plans start at $49 per month with subscribers able to ‘lock-in’ deals for a year

by Kaia Hicks

US West Coast airline Alaska Airlines has joined the growing trend of subscription services in travel launching Flight Pass to offered increased value and flexibility to customers.

Flight Pass members can fly up to 24 roundtrip flights a year to the most popular routes within California, as well as nonstop service from California airports to Reno, Phoenix and Las Vegas, for a fixed monthly rate.

With annual plans starting at $49 per month, it allows travellers to lock-in main cabin deals for a full year and rewards subscribers with lower than average fares on eligible flights.

Flight Pass subscribers can choose between two annual plans based on the best value or most flexibility that differ only in the length of the required advanced booking time.

Subscribers are required to pay applicable government taxes and airport fees on each flight, in addition to the monthly subscription fee and nominal fare (for most flights the fare is only $0.01).

Alex Corey, managing director of business development and products for Alaska Airlines, said: “Flight Pass builds on our mission to offer travellers the most West Coast destinations at the best value.

“Our commitment to care means offering convenient and affordable options that fit our guests’ lifestyle and connect them to where they want to go.

“After two years of staying close to home, guests are ready to travel again and with 100 daily flights from 16 airports throughout California and between California to Reno, Phoenix and Las Vegas, Flight Pass will take them there.”

Neil Thwaites, regional vice president of California for Alaska Airlines, said: “Alaska Airlines is uniquely positioned to help our West Coast guests experience more with direct access to destinations near and far from our expanding hubs.

“Flight Pass will provide more options, value and care with every trip that our guests book, while also transforming the travel experience long-term.”