UK arrivals up nearly 10% during 2019, says country’s marketing corporation
Maldives and TripAdvisor team up for six-month online marketing campaign
The Maldives Marketing & Public Relations Corporation (MMPRC) has launched a six-month online campaign with TripAdvisor.
The campaign promotes the island nation as a leading holiday destination for travellers from the UK, Italy, Russia Saudi Arabia and China.
Last year MMPRC ran 130 promotional activities as well as media FAM trips and presence at international trade fairs and roadshows and 17 joint marketing campaigns.
The corporation has also expanded marketing activities to online and digital platforms in order to further promote the destination.
MMPRC said its “marketing activities this year have further established the Maldives’ position as one of the world’s leading holiday destinations in 2019 and in November the destination welcomed its 1.5 millionth tourist of the year at Velana International Airport.
“This means that the Indian Ocean destination has now already surpassed the total number of visitor arrivals in 2018, when a total of 1.48 million international tourists visited.
“In terms of UK visitors, a total of 102,286 UK holidaymakers arriving to the Maldives from January – October 2019, representing an impressive 9.6% year-on-year increase in UK arrivals.”