Bob W expands in Stockholm with second property in Gamla Stan

It strengthens its Swedish footprint

Tech-powered hospitality operator, Bob W, has signed a long-term lease for a 33-unit serviced apartment property in Stockholm’s Gamla Stan, the city's Old Town, expanding its Swedish footprint with a second location in the capital.

Its currently operating as the Old Town Stay Hotel, located at Österlånggatan 26, close to The Royal Palace and Stockholm Cathedral. 

Following the completion of an ongoing staged refurbishment programme, the building will offer a mix of fully serviced studios and one-bedroom apartments tailored for short and mid-term stays. 

The latest deal follows the successful launch of Bob W Stockholm Norrmalm less than two months ago, and marks continued expansion in the Nordics for the operator, which now boasts a portfolio exceeding 5,000 units.

Niko Karstikko, co-founder and CEO of Bob W, said: “We’re investing heavily in the Nordics to establish a market-leading presence, and Sweden is at the heart of that strategy. 

"Expanding in Stockholm – and especially into a district as culturally significant as Gamla Stan – is another step towards dominating our home region while delivering flexible, design-led, tech-enabled stays that feel local in every sense.”

Taavi Pettai, vice president, real estate & Nordic lead at Bob W, said: “Sweden remains a strategic growth market for Bob W, and our ambitions go well beyond Stockholm. 

"This new property in Gamla Stan underscores our long-term commitment to the country and reinforces our role as a trusted partner for landlords looking to repurpose and develop assets with a forward-thinking, sustainable operator.”

This acquisition comes as Bob W accelerates its broader growth strategy across the Nordics and continental Europe. 

Bob W was advised by Fredrik Berlin of Nordic Growth Hub in securing the lease. The property is owned by developer and landlord Persi Fastighets AB.