TravCorp Holdings brings a specialist holidays group into fold

Acquisition strengthens its position in specialist, premium and tailor-made travel

TravCorp Holdings Ltd, parent company of Destination2, Destination2 Cruise, and Holiday Gems, has acquired Specialist Holidays Group from Travelopia.

This strategic acquisition brings a highly complementary collection of specialist travel businesses and talented individuals into TravCorp Holdings Ltd’s growing portfolio, adding American Holidays, Citalia, and Sovereign Luxury Travel to its successful brands already specialising in the Middle East, Indian Ocean, and cruise markets, among others.

Led by Managing Director Helen Adamson, Specialist Holidays Group encompasses three well-respected brands - Citalia, American Holidays, and Sovereign Luxury Travel - each with strong reputations for delivering exceptional value, service, and experiences to customers.

Helen Adamson will remain in her role as Managing Director following the acquisition, reporting to Andy Freeth, newly appointed Group CEO, TravCorp Holdings Ltd.

The acquisition is supported by TravCorp Holdings Ltd’s long-term investment partner, BGF, and aligns with the ambitious growth strategy led by Chair Andrew Botterill.

“We are thrilled to welcome Specialist Holidays Group into the TravCorp family,” said Botterill. “These are admired and trusted brands. The impressive team brings deep destination knowledge and a clear passion for customer-centred service. This acquisition marks a significant step forward as we continue to invest in specialist, destination-led brands.”

Helen Adamson, Managing Director of Specialist Holidays Group, added:

“We are delighted to join a well-established travel and leisure business. TravCorp Holdings Ltd has a strong reputation for building commercially successful companies centred around customer experience, service, and innovation. Our brands, audiences, and teams complement one another well - we’re excited about what we can achieve together.”

“Citalia, American Holidays and Sovereign Luxury Travel are trusted specialist brands, that are passionate about delivering exceptional tailor-made travel experiences for their customers. We wish the team continued success under TravCorp Holdings Ltd's ownership,” said Andy Duncan, Travelopia CEO.